Perspective
Generative AI in Academics: Transforming Workflows, Enhancing Efficiency, and Redefining Ethics in the Workplace
Rakesh Belwal
Special Issue Articles
Beyond Automation: How AI Service Integration is Shaping the Future of Brand Management
Nusaiba Begum
Smart Mobile Payments: Challenges and Opportunities of Generative AI for the Future of Digital Finance
Francisco Liébana-Cabanillas
