Management Dynamics

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Volume 25, Issue 2 (2025)Read More

Featured Content

Research Article

20 December 2025

Exploring Trends, Key Themes and Research Dimensions of Banks and E-commerce Research

Akshay Kumar Mishra, Srikant Gupta

Purpose - The purpose of this study is to present a bibliographic evaluation and literature review in order to identify publications, important themes, and trends in the area of banks and e-commerce. Design/Methodology - The present study employed a bibliometric analysis of scholarly articles pertaining to the selected research domain. The relevant publication data was obtained from the Scopus database by using appropriate search terms. The bibliometric methodology is employed to discern patterns, significant contributions, and prospective research avenues by utilizing bibliometric indicators, including publication count, citation count, network analysis, and thematic analysis. Finding - The analysis has identified several key areas of interest among scholars, including trust, internet banking, customer satisfaction, virtual banking, electronic banking, security financial services, consumer behaviour, service quality, e-service quality, and perceived risk. Originality/Value - This study contributes to the current body of literature by offering helpful perspectives based on past studies on the research trajectory within the domains of banking and e-commerce. Moreover, this study underscores the significant themes that emerged, as well as the potential implications and future directions for research that could be pursued by the researcher in subsequent endeavours.

Journal Article

28 November 2025

Nurturing a Culture of Total Quality Management (TQM): Continuous Improvement and Innovation in HEIs: A Systematic Review of Theories, Frameworks/Models, Policies and Strategies, Insights from the Globe

Seid Yimam Mohammed, Nilam C Panchal

In an era marked by rapid technological advancements and shifting workforce dynamics, and industry needs, the need for quality improvement is growing rapidly. This has made a culture of continuous improvement and innovation central to transforming higher education. A systematic review, guided by the PRISMA guidelines, was conducted to explore relevant theoretical concepts, frameworks/models, policies, strategies, and future research directions in nurturing culture in this context. Articles collected from Scopus, G/scholar, Dimensions, and POP bibliometric were used to extract as well as filter eligible articles. Of the 29 articles finally considered, most focus on innovation culture rather than CI culture. Most of the articles discussed frameworks or models rather than policies and strategies. Although none of the articles integrate CI and innovation as a holistic approach, they do provide frameworks. Models, policies, and strategies are found to be vital to this culture development.

Current Articles

Research Article23 July 2025

INGENIOUS IMPULSIVENESS OF ENVIRONMENTALLY MOTIVATED FEMALE ENTREPRENEURSHIP FOR SUSTAINABLE DEVELOPMENT

Saranya Senthilnathan, Chandrasekar Kaliyaperumal

Women's roles are crucial to the economic prosperity of any nation, with their participation in entrepreneurship being a key driver of sustainable development. This study focuses on the contributions of women entrepreneurs in India, highlighting their potential to advance economic, social, and environmental sustainability. The purpose is to examine the role of female entrepreneurs in promoting sustainable practices within the economy, society, and ecology. The study employs a descriptive research design to assess how integrating environmental factors into female entrepreneurship impacts the growth and sustainability of the Indian economy. A self-administered questionnaire was used to collect primary data from 355 geographically dispersed women entrepreneurs who met specific eligibility criteria. Data analysis involved simple percentage methods, ANOVA, and correlation tools. The findings reveal that contextual factors, personality traits, and motivational drivers significantly influence the entrepreneurial goals of women. Environmental factors such as psychological support, environmental benefits, and past work conditions were found to be crucial in shaping women's motivations and business outcomes. The study emphasizes the importance of understanding the motivational factors of female entrepreneurs to foster sustainable business practices. It highlights those environmental considerations, along with personal and professional life experiences, play a significant role in entrepreneurial development. The results suggest that creating a supportive and conducive environment is essential for the success and growth of female entrepreneurs. While environmental aspects are naturally incorporated into the operations of women entrepreneurs in India, it is vital to also address economic and social factors to enhance their contribution to national development. The study underscores the need to promote socially, economically, and environmentally sustainable business practices. This research contributes to the literature by examining the combined impact of goals, personality traits, and contextual factors on the entrepreneurial ambitions of women, offering insights that have not been explored in previous studies.

Research Article13 August 2025

Decoding Customer Digital Engagement and Challenges: A Bibliometric Study

Uday Arun Bhale, Harpreet Singh Bedi, Samrat Ray, Padmavathi PV

The rapid proliferation of digital technologies has fundamentally reshaped how businesses engage with customers, positioning customer digital engagement (CDE) as a strategic imperative across industries. Despite a surge in scholarly interest, the literature on CDE remains fragmented, with diverse definitions, measurement approaches, and conceptual frameworks. This study addresses these gaps through a comprehensive bibliometric analysis of research on CDE published between 2010 and April 2024, using data extracted from the Scopus database. The analysis is guided by four key research questions: (1) What are the key trends and growth patterns in CDE research? (2) Who are the most influential authors, institutions, and countries in this domain? (3) What are the major thematic areas and publication outlets for CDE? and (4) What challenges and research gaps persist in the literature? Findings reveal a steep rise in publications post-2015, with India, the United States, and the United Kingdom emerging as leading contributors. Dominant subject areas include business management, computer science, and social sciences, underscoring the interdisciplinary nature of the field. Influential sources and authors were identified, and a variety of document types, from journal articles to conference papers, reflect the evolving discourse on CDE. This study highlights ongoing challenges such as the lack of standardized engagement metrics, integration of emerging technologies, and contextual research. The results offer theoretical contributions by mapping the intellectual structure of the field and practical insights for marketers seeking to optimize digital engagement strategies. Recommendations for future research are also proposed.

Research Article11 October 2025

Exploring Customer Satisfaction Drivers in the Automotive Sector: A Study of Volkswagen in Chennai

Sridhar M, Karthik Rajan C S

This study examines the key drivers of customer satisfaction among Volkswagen car owners in Chennai, a major metropolitan market within India’s rapidly evolving automotive sector. As competition intensifies and consumer expectations shift, understanding the multidimensional aspects of satisfaction spanning product quality, performance, after-sales service, brand perception, and pricing has become essential for enhancing customer retention and loyalty. Employing a structured questionnaire administered to 100 Volkswagen customers, the study uses both descriptive and inferential statistical tools to identify significant satisfaction determinants. Findings reveal that while customers express high satisfaction with product performance and driving experience, concerns persist regarding service accessibility, mechanical reliability, and maintenance costs. The research contributes to existing literature by contextualizing the SERVQUAL framework within an emerging-market automotive environment and offers actionable insights for automotive marketers and dealerships aiming to strengthen brand positioning and customer engagement. The study concludes with strategic implications for Volkswagen’s localization efforts in India and provides direction for future research on consumer satisfaction in price-sensitive markets.

Research Article28 November 2025

Does Employees’ Meaningfulness of Work Mediate the Link Between Their Cognitive Diversity and Creative Process Engagement?

Mohammad Tamzid Hossain, Sabrin Sultana, Salma Begum, Md. Sahidur Rahman, Md. Aftab Uddin

This study aims to investigate how employees' cognitive diversity affects their creative process engagement, with a focus on the role of their meaningfulness of work as a mediator in this connection. A survey was used with a quantitative method to collect responses from 207 employees of small, medium, and large service and manufacturing businesses in Bangladesh that were registered with the Chittagong Chamber of Commerce and Industry. The collected data were then analyzed using Smart PLS 4 to evaluate the hypotheses and examine the mediating effect of the study. The findings reveal that employees’ cognitive diversity has a significant impact on their creative process engagement. Additionally, the results indicated that the employees’ meaningfulness of work influences the strength of this relationship, suggesting that employees' meaningfulness of work enhances their creative process engagement. Based on the ideas behind job characteristics theory, this study adds to what has already been written by showing how employees' cognitive diversity affects their creative process engagement and how meaningfulness of work plays a role in that. At the end of the study, we talk about what organizational managers should think about when making rules to encourage cognitive diversity in the workplace and more creative engagement among workers. We also give some ideas for future research that could be done in this area.

Research Article20 December 2025

Exploring Trends, Key Themes and Research Dimensions of Banks and E-commerce Research

Akshay Kumar Mishra, Srikant Gupta

Most Popular Articles

Research Article

25 April 2022

The Factors Influencing Consumer Buying Decision of Electronic Products

Bijay Kushwaha, N. Rao, Sohail Ahmad

Consumer behaviour study is an effort to understand the buying tendencies of buyers for their end use. Consumer buying decisions direct how healthy the company's selling policy fits market demand. The persistent invention in electronic products accompanied by great price war followed by various opponent products available in every market, has commanded sellers to focus on the consumers' buying behaviour. This study examines the effect of influencing determinants on consumer buying decision of electronic products amongst different socio-demographic profiles. The comprehensive analysis indicates that social and personal factors are strongly associated with the consumer buying decision of consumers which supports our previous study on similar ground and situational determinant is the new which play almost parallel role. The result also helps manufacturers and dealers in understanding consumer buying behaviour and assist in improvement on buyer gratification. It was recommended that sellers should take cognizance of the fact that socio-personal factors are the fundamental determinants of buyers' want and behavior and should therefore be considered when producing electrical products for semi-urban markets.

Research Article

21 April 2022

Payment Mode Influencing Consumer Behavior:Cashless Payment Versus Conventional Payment System in India

Saiyid Saif Abidi, Syed Md Faisal Khan

Background: This paper is an effort to analyze cashless payment vs Conventional payment system in India. The current study focuses on the challenges and threats faced by Indian consumer while using digital money. The paper highlights the buying patter of consumer in context to cashless and conventional payment system. Methods: In the current study theoretical model is constructed reviewing different journals based on cashless as well as conventional payment system. The study evaluates factor effecting purchase decision in light of variables associated with payment mode. Primary as well as secondary data is used for framing the conceptual theory which emphasizes on associating factors for the use of card or cash as medium for purchase. The studies also focus on cashless payment and its impact on consumer. The study is based on quantitative research. The sample size chosen is 500 based on standard deviation of the pilot study. SPSS 19.0 is used in the current study for the analysis of quantitative data. Reliability analysis is used for measuring consistency of the questionnaire. Correlation test is used to find the association between independent and dependent variables. Results: The study evaluates the most promising factor for payment option in contrast to card and cash.

Research Article

25 April 2022

Export, Import and Economic Growth in India: A Study

Jyoti Kumari

Export and Import are very crucial part of our international trade and have always been so in the past. Export helps the country to earn dearer foreign exchange which supports imports and this promotes the economic growth. This study is carried out to investigate the linkage between exports, import and GDPat factor cost at constant price in India for the period post liberalization from 1991-92 to 2012-13. It is analyzed how exports and imports contribute to the economic growth of India. This study found that imports must be supported by exports to achieve continuous growth in the economy. Export tends to have a positive influence on economic growth by keeping import constant but import negatively influences economic growth by keeping export constant.

Research Article

25 April 2022

Factors Affecting Movement of Indian Stock Market: A Study with Special Reference to CNX Nifty

Tanu Agarwal, Saurabb Kumar, Satyendra Singh

Stock markets are often referred to as barometer of an economy. Stock market indices not only tell us about the condition of stock markets but in a way they also reflect the health of an economy. Stock prices do not move in vacuum rather they are affected by a large number of factors. The objective of the study is to identify the factors affecting the movement of Indian stock market and the impact of these factors on the same. For the purpose of this study, CNX Nifty has been used to represent the movement of Indian stock markets. CNX Nifty is a well-diversified index consisting of 50 large cap companies representing most of the important sectors of Indian economy. The study deals with the time series data and consists of eleven variables i.e. Oil Prices, S&P 500, Nikkei, FTSE, NASDAQ, Wholesale Price Index as a proxy for inflation. Index of Industrial Production, Foreign Exchange Rate, Current Account Deficit, FII Investment and CNX Nifty. The study has been conducted over a period of 32 quarters from financial year 2005-06 to 2012-13. Researchers have used Principal Component Analysis and Regression Analysis for conducting the study and drawing the conclusions. All these variables have been clubbed into two factors namely Macroeconomic Factors and International Factors. The study revealed that both these factors i.e. macroeconomic factors as well as international factors have significant impact on movement of CNX Nifty.

Research Article

21 April 2022

Arbitrage Pricing Theory and its relevance in modelling market

Anuradha Yadav, Pooja Hegde

This research compares the Arbitrage Pricing Theory (APT) to the Capital Asset Pricing Theory (CAPT) by looking at numerous macroeconomic factors that affect market security prices and determining how APT explains the majority of the returns. The goal of this study was to look at the fundamental aspects (revenue, assets, liabilities, and growth potentials) in order to compute the intrinsic value based on the investor's risk tolerance. The BSE and NSE websites were used to get month-by-month secondary data over a period of ten years (2010–2020), which included the share price returns of TATA Motors and Eicher Motors as well as the BSE Auto Index. The statistics on GDP growth rate, inflation, and interest rates was obtained from the RBI's official website. The findings imply that the APT model accurately describes the majority of the company's share returns. Furthermore, it is clear that macroeconomic variables have a substantial impact on the risk of an asset over time and are one of the key inputs that financial analysts must consider when calculating expected returns. Furthermore, the sources of risk incorporated in a data set in an APT model inform the investor as to why certain stocks move in a particular direction.

Research Article

22 April 2022

An Analysis of Employee Empowerment and Job Satisfaction:A Review

Anu Kohli, Alka Sharma

Employee empowerment is considered as an important human resource management practice because of its assumed relationship with job satisfaction. This research paper reviews the literature related to the relationship between employee empowerment and job satisfaction. Various definitions, approaches and dimensions of employee empowerment and job satisfaction are considered for the period 2000 –2015. Studies pertaining to individual level, work unit level and organizational level have been included in order to examine the relationship between them. Literature shows positive relationship between employee empowerment and job satisfaction in different sectors like hospitality, BPO, banking, and educational sector. It can be concluded that employee empowerment is positively related to job tenure while negatively with the emotional exhaustion, while job satisfaction is negatively related with both job tenure and emotional exhaustion. The paper also vindicates that public sector employees are more satisfied with their jobs as compared to private sector employees. The study indicates that the factors, which contribute to Job satisfaction, are gender specific in nature. Finally it can be concluded that in order to provide job satisfaction to the employees, employee empowerment can be used as a powerful tool. This paper helps the practitioners and other researchers to enhance their knowledge about empowerment and its impact on job satisfaction.