Emergent Issues in Cryptocurrency: Identifying Research Gaps and Future Directions

Authors

Mohamad Fouad Shorbaji, Qatar University College of Business and Economics Doha, QATARFollow

Abstract

This paper highlights potential research areas that require further investigation, suggesting that there are still significant gaps in the understanding of the factors that drive consumer behavior and adoption in the cryptocurrency industry. The study emphasizes the need for future research to explore issues such as the role of social media, trust, and branding in the cryptocurrency market, and their implications for marketing and business strategies. By identifying these research gaps, the study aims to encourage further exploration of these issues and contribute to a better understanding of the challenges and opportunities presented by this rapidly evolving industry.

Keywords

Cryptocurrency, social media, marketing, research gaps, consumer adoption, consumer behavior

Recommended Citation

Shorbaji, Mohamad Fouad (2023) "Emergent Issues in Cryptocurrency: Identifying Research Gaps and Future Directions," Management Dynamics: Vol. 23: No. 1, Article 5: 150-152
DOI: https://doi.org/10.57198/2583-4932.1318
Available at: https://managementdynamics.researchcommons.org/journal/vol23/iss1/5