Conference Proceedings
Research Articles
Impact of Experiential Marketing on Brand Loyalty: Moderating Role of Gender
Bhavna Prajapati and Arijit Goswami
Influencer Marketing in Data-Driven World
Rekha Attri and Jagdish Bhagwat
Editorial
Chat GPT: Revolutionizing Communication or Threatening Authenticity?
Anubhav Mishra and Saumya Awasthi
Special Issue Articles
How does Internet of Everything enable Digital Transformation: A review and a research agenda from an editorial perspective
Amrita Chakraborty and Arpan Kumar Kar
Emergent Issues in Cryptocurrency: Identifying Research Gaps and Future Directions
Mohamad Fouad Shorbaji
Mitigating the negative views of customers while the adoption of Artificial-Intelligence chatbots in online banking services: Relevant gaps and future research agenda
Abdullah Nabeel Al-Roshoud
Impact of IoT on Consumer Behaviour
Amira REMADNA
