Article Title

Corporate Social Responsibility Influence On Organizational Performance: Moderating Effect Of Corporate Reputation

Authors

Eti Jain, Dayalbagh Educational Institute (Deemed University)
Anuja Shukla, Dayalbagh Educational Institute (Deemed University)
SK Sharma, Dayalbagh Educational Institute (Deemed University)
Arvind Kumar, Dayalbagh Educational Institute (Deemed University)

Abstract

Background- This study emphasises the role of CSR in strengthening corporate reputation of an organization. CSR has been examined as predictor to corporate reputation, but the underlying mechanism has rarely been investigated. The relationship between corporate social responsibility and organisational performance is investigated empirically in this study. Based on a comprehensive literature study, the conceptual framework predicted role of corporate reputation as a moderator on CSR-organizational performance linkages, may lead to the organization's corporate reputation being built.

Objectives– To explore the link between corporate social responsibility and organizational performance from the perspective of employees working in FMCG companies and also association with corporate reputation as a moderator on this relationship.

Material and Methods – This is Descriptive research. The study used a cross-sectional research design with exposure and outcome restrictions. Data was collected from 98 employees working in an FMCG company, and analyzed using PLS-SEM.

Results and Conclusion – Results shows that CSR has a considerable impact on company performance, according to empirical findings. The study demonstrates that corporate reputation has favorable impact on organizational performance. And also found a negative connection between CSR and corporate reputation, which is counter to our expectations.