Research Articles
Technology Adoption among Adolescents: A Consumer Socialization perspective
Anubhav Mishra and S M. Satish
Competitive Analysis of CRM Strategies Using Analytic Hierarchy Process
Thani Jambulingam, Maheshkumar P. Joshi, and Ravi Kathuria
To Identify the Reasons that Act as Critical Resistors for Online Shopping (A Survey in Delhi NCR Region)
Ruchi Malik Gorai
Electronic Customer Relationship Management (E-CRM): A Study of Its Role, Influence & Benefitsto E-Commerce
Sarita Maxwell and Amir Moin Khan
