Abstract
The objective of the paper is to highlight the importance of innovation in designing different retail formats. The paper deals with the unique retail format 'Central', a subsidiary of Pantaloon Retail (India) Ltd. under Future Group. With the motto of 'Shop, Eat and Celebrate', Central has been attracting thousands of customers everyday and creating a benchmark into this segment.
Recommended Citation
Anand, Vijay Prakash
(2008)
"Building the Future Group the Central Way,"
Management Dynamics: Vol. 8:
No.
2, Article 4: 71-81
DOI: https://doi.org/10.57198/2583-4932.1180
Available at:
https://managementdynamics.researchcommons.org/journal/vol8/iss2/4
