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Abstract

The paper makes a Porter Analysis of India's Gems and Jewellery Sector wherein India is a significant player in the world market both as a source of processed diamonds as well as a large consumer market. India is the largest consumer of gold and a predominant portion of gold jewellery manufactured is consumed in the domestic market. Since times immemorial, India has been synonymous with gems and jewellery. Gems and jewellery (GJ) sector has grown enormously and occupies an important position in the Indian economy. On an export level, the industry moved away from the stereotypical view as being simply a manufacturing center for low-cost products, to one offering a wide range of high quality jewellery featuring diamonds, gemstones, and worked gold. Availability of skilled manpower, manufacturing excellence, state-of-the-art technology, forward looking entrepreneurs, liberalized government policies and an extensive international marketing network has helped India establish itself as one of the leading jewellery centers in the world. It is leading foreign exchange earner and also one of the fastest growing industries in the country.

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