•  
  •  
 

Abstract

Strategic Alliances are mushrooming with a desire of Co-creating and attaining Objectives, difficult to be achieved alone. The objective of this article is to understand two basic issues related to Strategic Alliance-Capabilities and Performance Management issues in Strategic Alliances. Strategic Alliances success can be gauged by their performance. To illustrate this point, we have taken two cases of steel industry. Caselet A has been a failure case and was taken at a stage when alliance capability maturity in the organization was low. Caselet B is a successful case and was taken at a stage when alliance capability maturity of the same organization improved at higher level.

Included in

Business Commons

Share

COinS