A study on the Internet as a Medium of Brand-Building

Authors

Tanmoy Dasgupta, Reader, Department of Business Administration, Burdwan University
Anindya Dutta, Guest Lecturer, Department of Business Administration, Burdwan University

Keywords

Internet, Technology, Brand, Media

Recommended Citation

Dasgupta, Tanmoy and Dutta, Anindya (2005) "A study on the Internet as a Medium of Brand-Building," Management Dynamics: Vol. 5: No. 1, Article 6:
DOI: https://doi.org/10.57198/2583-4932.1226
Available at: https://managementdynamics.researchcommons.org/journal/vol5/iss1/6