Relationship marketing: The ICICI way

Authors

Prof. Ritu Srivastava, Lecturer, Jaipuria Institute of Management, Lucknow

Keywords

Technology, Banking, CRM

Recommended Citation

Srivastava, Prof. Ritu (2005) "Relationship marketing: The ICICI way," Management Dynamics: Vol. 5: No. 1, Article 3:
DOI: https://doi.org/10.57198/2583-4932.1223
Available at: https://managementdynamics.researchcommons.org/journal/vol5/iss1/3