Customer Relationship Management in Bhartiya Bank

Authors

S Bhattacharya, Faculty, Jaipuria Institute of Management, Lucknow
V Jham, Faculty, Jaipuria Institute of Management, Lucknow

Keywords

Research, Customer relationship, banking

Recommended Citation

Bhattacharya, S and Jham, V (2002) "Customer Relationship Management in Bhartiya Bank," Management Dynamics: Vol. 3: No. 2, Article 5:
DOI: https://doi.org/10.57198/2583-4932.1241
Available at: https://managementdynamics.researchcommons.org/journal/vol3/iss2/5