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Author ORCID Identifier

1. Mohammad Tamzid Hossain : ORCID ID: https://orcid.org/0000-0003-0463-3342

2. Sabrin Sultana ORCID ID: https://orcid.org/0000-0002-8816-408X

3. Salma Begum ORCID: https://orcid.org/0000-0001-9191-821X

4. Md. Sahidur Rahman, ORCID: https://orcid.org/0000-0003-3665-8579

5. Md. Aftab Uddin, ORCD: https://orcid.org/0000-0002-9101-7451

Abstract

This study aims to investigate how employees' cognitive diversity affects their creative process engagement, with a focus on the role of their meaningfulness of work as a mediator in this connection. A survey was used with a quantitative method to collect responses from 207 employees of small, medium, and large service and manufacturing businesses in Bangladesh that were registered with the Chittagong Chamber of Commerce and Industry. The collected data were then analyzed using Smart PLS 4 to evaluate the hypotheses and examine the mediating effect of the study. The findings reveal that employees’ cognitive diversity has a significant impact on their creative process engagement. Additionally, the results indicated that the employees’ meaningfulness of work influences the strength of this relationship, suggesting that employees' meaningfulness of work enhances their creative process engagement. Based on the ideas behind job characteristics theory, this study adds to what has already been written by showing how employees' cognitive diversity affects their creative process engagement and how meaningfulness of work plays a role in that. At the end of the study, we talk about what organizational managers should think about when making rules to encourage cognitive diversity in the workplace and more creative engagement among workers. We also give some ideas for future research that could be done in this area.

Keywords

Cognitive Diversity, Meaningfulness of Work, Creative Process Engagement, Job Characteristics Theory

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