Artificial Intelligence and its impact on different business functions

Authors

Anubhav Mishra, Professor, Jaipuria Institute of Management, Lucknow
Monika Sharma, Sr. Research Associate, Jaipuria Institute of Management, LucknowFollow

Author ORCID Identifier

Anubhav Mishra: 0000-0001-7412-2666

Monika Sharma: 0009-0009-4007-3072

Abstract

Artificial Intelligence (AI) has emerged as a major disruption in every field of life. People have experienced AI as an alien thing in the first go but gradually they are getting a taste of the genius nous. The pace with which it is growing is grabbing attention in the business world. In this paper I have discussed the advancement of AI in the last 48 years in a tabular format, then moving towards the impact of AI in different businesses, and its impact on different business functions like Marketing, Sales, Operations, HR, Finance, etc. This work explores how AI has impacted our business and its functional areas for better business standards

Keywords

Artificial Intelligence, Business Function, Marketing, Innovation

Recommended Citation

Mishra, Anubhav and Sharma, Monika (2023) "Artificial Intelligence and its impact on different business functions," Management Dynamics: Vol. 23: No. 2, Article 6:
DOI: https://doi.org/10.57198/2583-4932.1328
Available at: https://managementdynamics.researchcommons.org/journal/vol23/iss2/6