Strategic Management of a Finnish bus company: Challenges and Opportunities

Authors

Billy Mushi, School of Entrepreneurship and Business, Häme University of Applied Sciences Ltd. (HAMK), FI-37630, Valkeakoski, Finland
Sajal Kabiraj, School of Entrepreneurship and Business, Häme University of Applied Sciences Ltd. (HAMK), FI-37630, Valkeakoski, FinlandFollow
Juha Mustonen, Chief Financial Manager at Väinö Paunu Oy, Tampere, Pirkanmaa, Finland

Abstract

Undoubtedly, strategic management's role has enabled businesses to attain growth, adapt to new trends, and face competition. While examining the bus transportation industry in Finland, which faces competition, we demand to know whether it will lead to a case company's success and competitive advantage by assessing its strategic management methods. Moreover, results show that the case company has gone through many challenging threats throughout its existence. However, by conducting a strategic assessment, strategic choice, and implementing other strategic management methods specified in this case study, the company can grow and compete against other bus transport services companies in Finland.

Keywords

Strategy, Finland, Competitive advantage, Strategic Management, Strategy Implementation

Recommended Citation

Mushi, Billy; Kabiraj, Sajal; and Mustonen, Juha (2022) "Strategic Management of a Finnish bus company: Challenges and Opportunities," Management Dynamics: Vol. 22: No. 1, Article 5: 52-60
DOI: https://doi.org/10.57198/2583-4932.1301
Available at: https://managementdynamics.researchcommons.org/journal/vol22/iss1/5