Abstract
Covid 19 pandemic presented humanity with unprecedented challenges which put millions of livelihoods at risk. The economic and social disruptions impacted the lives of millions of people across the country . Like most companies, the surge of unexpected cases (and orders) initially caught Flipkart off guard. Nationwide lockdowns caused orders per day to go down to zero in some regions, only to see an unforeseen surge come in the next few months. While business was on a rollercoaster , there was also the challenge of running a huge organization remotely - thousands of employees including the on ground delivery personnels.
Recommended Citation
Kalakata, Aishwarya; Anand, Apoorv; and Saxena, Pranav
(2021)
"Flipkart : Driving Ecommerce During COVID-19,"
Management Dynamics: Vol. 21:
No.
1, Article 3: 7-13
DOI: https://doi.org/10.57198/2583-4932.1005
Available at:
https://managementdynamics.researchcommons.org/journal/vol21/iss1/3
