Abstract
The good old days for businesses where they were only concerned with conceiving and communicating a message to its target audience are long gone. The conversations since then have turned into two ways between the business and the customer, and vice versa. While businesses are gearing up to this new reality, a new conversation reality has emerged where the conversations are happening among customers about brands, but without them. Businesses are losing control of the narrative and the conversations have become more interactive and engaging instead of preachy and one-sided as they used to be. Essentially, conversations are happening on multiple platforms in multiple ways and multiple spaces, with or without the business being involved. Social Listening can help.
Recommended Citation
Panwar, Tapish and Khan, Kalim
(2020)
"Social Listening: A Strategy to Bond with the New Age Customers,"
Management Dynamics: Vol. 20:
No.
2, Article 2: 1-5
DOI: https://doi.org/10.57198/2583-4932.1008
Available at:
https://managementdynamics.researchcommons.org/journal/vol20/iss2/2
