Abstract
The global market for sports was worth between $600-$700 billion. Significant growth prospects in the market were expected because of Socio Political changes, commercialization of sports in developing nations and increased competitiveness. Indian Sports Goods Industry had a century old history and it prospered due to the skills and expertise of its workforce. The world of sports goods complement the passion India has for sports. The Indian market for sports goods was valued at US$ 2 billion in 2012-13 and estimated to reach over US$ 4 billion by 2018. In 2014–15, the UK, the US, the UAE, Australia, South Africa and Germany were the major export markets for Indian sports goods. France, Poland, the Netherlands, Canada, Belgium, New Zealand and Italy were emerging export destinations. Avina Sports, a dedicated provider of sports goods, equipments, material to Indian sports players was a part of A & S Group. The annual turnover of A & S Group was approximately Rs. 250 Crores and projected sales turn-over of Avina Sports only for 2017-2018 was about 180 crores. Avina Sports was one of the fastest growing brands having its presence in all the states of India. It had efficient distribution networks across India. It had planned and achieved organic growth.
Keywords
Global Market, Sports Goods, Export Markets, Efficient Distribution, Organic Growth
Recommended Citation
Joshi, Mahesh Chandra; Singh, Jagdeep; Kakkar, Amit; Kaur, Jasneet; and Kukreja, Mukta
(2018)
"Avina Sports:A Case Study of Organic Growth,"
Management Dynamics: Vol. 18:
No.
2, Article 3: 19-25
DOI: https://doi.org/10.57198/2583-4932.1033
Available at:
https://managementdynamics.researchcommons.org/journal/vol18/iss2/3
