Abstract
Imagine if you are told that the life in which you are living, will going to be changed. How it will make you feel if you get to know that you can meet with your family members, friends, and go to work, not in real life, but rather in a three-dimensional virtual world? A world that is created artificially. Metaverse is a step ahead of imagination. Indeed, it is defined as an imaginary world where we can be a part of it, we can earn money from it, and ultimately, where, we can be a star by living our dream life.
Keywords
metaverse, virtual reality, challenges, marketing
Recommended Citation
Mishra, Anubhav and Awasthi, Saumya
(2022)
"Metaverse: Opportunities and Challenges for Marketers,"
Management Dynamics: Vol. 22:
No.
1, Article 10: 79-84
DOI: https://doi.org/10.57198/2583-4932.1305
Available at:
https://managementdynamics.researchcommons.org/journal/vol22/iss1/10
Included in
Advertising and Promotion Management Commons, Business Administration, Management, and Operations Commons, Business Intelligence Commons
