Content Posted in 2023
Application of Machine Learning algorithm for creating sustainable omni-channel retail ecosystem, Somedip Karmakar and Anuja Shukla
Artificial Intelligence and its impact on different business functions, Anubhav Mishra and Monika Sharma
Chat GPT: Revolutionizing Communication or Threatening Authenticity?, Anubhav Mishra and Saumya Awasthi
Does Loyalty Program Membership Lead to Repeat Purchase: A Demographic Analysis with Customer Profiling and Machine Learning, Reeti Agarwal
Emergent Issues in Cryptocurrency: Identifying Research Gaps and Future Directions, Mohamad Fouad Shorbaji
Financial Literacy During a Crisis: Financial Lessons Learned from COVID-19, Kirti Goyal
How does Internet of Everything enable Digital Transformation: A review and a research agenda from an editorial perspective, Amrita Chakraborty and Arpan Kumar Kar
Impact of Experiential Marketing on Brand Loyalty: Moderating Role of Gender, Bhavna Prajapati and Arijit Goswami
Impact of IoT on Consumer Behaviour, Amira REMADNA
Influencer Marketing in Data-Driven World, Rekha Attri and Jagdish Bhagwat
Integrating social capital, trust, and dispositional readiness with Technology Acceptance Model to explore social media usage by Indian travellers on an international vacation, Snigdha Singh, Pallavi Srivastava, and Shailja Dixit
Jaipuria Institute of Management, Lucknow Organizes Winter School - 2022 on Research Methods
Mitigating the negative views of customers while the adoption of Artificial-Intelligence chatbots in online banking services: Relevant gaps and future research agenda, Abdullah Nabeel Al-Roshoud
Payment Banks in India: Review and Research Agenda, Akshay Kumar Mishra
Work from Home: Benefits and Challenges, Anubhav Mishra and Monika Sharma