Most Popular Papers*

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The Impact of Generation Z at Workplace
Anubhav Mishra and Saumya Awasthi

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The Factors Influencing Consumer Buying Decision of Electronic Products
Bijay Prasad Kushwaha, N. Sambasiva Rao, and Sohail Yasin Ahmad

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Can Kirana Stores Compete in India's E-Commerce Revolution? Rethinking Traditional Retail in the Digital Age
Anshi Jindal and Ashwarya Kapoor

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IPO Pricing and Performance: Market Insights with a Green Lens
Amit Kumar Singh, Shivani Kalra, Kanak Jain, and Kashish Soni

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Generative AI in South African Healthcare: Navigating Challenges and Harnessing Opportunities for Industry and Research
Linda Paul and Ravinder Rena

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Payment Mode Influencing Consumer Behavior:Cashless Payment Versus Conventional Payment System in India
Saiyid Saif Abbas Abidi and Syed Md Faisal Ali Khan

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Does Loyalty Program Membership Lead to Repeat Purchase: A Demographic Analysis with Customer Profiling and Machine Learning
Reeti Agarwal

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Journey of Patanjali from a Humble Beginning to a Market Maverick
Jeeta Sarkar

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Export, Import and Economic Growth in India: A Study
Jyoti Kumari

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Social Media Addiction- Risk Of Addiction In India Measured Through Bergen Social Media Addiction Scale(BSMAS)
Shivani Arora, Manoj Kumar, and Kaashvi Piplani