Most Popular Papers*

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The Factors Influencing Consumer Buying Decision of Electronic Products
Bijay Prasad Kushwaha, N. Sambasiva Rao, and Sohail Yasin Ahmad

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Plasticity in Supply Networks: Leveraging Generative AI for Flexible and Resilient Supply Chain Design
Laharish Guntuka and Steven Carnovale

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Payment Mode Influencing Consumer Behavior:Cashless Payment Versus Conventional Payment System in India
Saiyid Saif Abbas Abidi and Syed Md Faisal Ali Khan

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Export, Import and Economic Growth in India: A Study
Jyoti Kumari

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Chat GPT: Revolutionizing Communication or Threatening Authenticity?
Anubhav Mishra and Saumya Awasthi

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Social Media Addiction- Risk Of Addiction In India Measured Through Bergen Social Media Addiction Scale(BSMAS
Shivani Arora, Manoj Kumar, and Kaashvi Piplani

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Does Loyalty Program Membership Lead to Repeat Purchase: A Demographic Analysis with Customer Profiling and Machine Learning
Reeti Agarwal

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Factors Affecting Movement of Indian Stock Market: A Study with Special Reference to CNX Nifty
Tanu Agarwal, Saurabb Kumar, and Satyendra P. Singh

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Generative AI: Challenges and Opportunities for Industry and Research
Nidhi Singh and Madhav Prasad Pandey

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The Moderating Effect of Internal Fit in the Relationship between HPWS and Financial Performance in Public Enterprises in Ethiopia
Wondimagegne A. Reda and Berhanu T. Eshetu