Most Popular Papers*
The Factors Influencing Consumer Buying Decision of Electronic Products
Bijay Prasad Kushwaha, N. Sambasiva Rao, and Sohail Yasin Ahmad
Happiness At Work – How Workplace Spirituality Contributes to Employee Wellbeing
Amarendra Nath Misra, Mohammad Israrul Haque, and Gaurav Tripathi
Generative AI in Academics: Transforming Workflows, Enhancing Efficiency, and Redefining Ethics in the Workplace
Rakesh Belwal
Payment Mode Influencing Consumer Behavior:Cashless Payment Versus Conventional Payment System in India
Saiyid Saif Abbas Abidi and Syed Md Faisal Ali Khan
Chat GPT: Revolutionizing Communication or Threatening Authenticity?
Anubhav Mishra and Saumya Awasthi
Social Media Addiction- Risk Of Addiction In India Measured Through Bergen Social Media Addiction Scale(BSMAS
Shivani Arora, Manoj Kumar, and Kaashvi Piplani
Beyond Automation: How AI Service Integration is Shaping the Future of Brand Management
Nusaiba Begum
Antecedents of Employee Experience: A Systematic Review of Literature
Arushi Grover and Ginni Chawla
* Based on the average number of full-text downloads per day since the paper was posted.