Most Popular Papers*
Chat GPT: Revolutionizing Communication or Threatening Authenticity?
Anubhav Mishra and Saumya Awasthi
The Factors Influencing Consumer Buying Decision of Electronic Products
Bijay Prasad Kushwaha, N. Sambasiva Rao, and Sohail Yasin Ahmad
Mitigating the negative views of customers while the adoption of Artificial-Intelligence chatbots in online banking services: Relevant gaps and future research agenda
Abdullah Nabeel Al-Roshoud
Social Media Addiction- Risk Of Addiction In India Measured Through Bergen Social Media Addiction Scale(BSMAS
Shivani Arora, Manoj Kumar, and Kaashvi Piplani
Work from Home: Benefits and Challenges
Anubhav Mishra and Monika Sharma
Metaverse: Opportunities and Challenges for Marketers
Anubhav Mishra and Saumya Awasthi
Impact of IoT on Consumer Behaviour
Amira REMADNA
Flipkart : Driving Ecommerce During COVID-19
Aishwarya Kalakata, Apoorv Anand, and Pranav Saxena
Emergent Issues in Cryptocurrency: Identifying Research Gaps and Future Directions
Mohamad Fouad Shorbaji
Payment Mode Influencing Consumer Behavior:Cashless Payment Versus Conventional Payment System in India
Saiyid Saif Abbas Abidi and Syed Md Faisal Ali Khan
* Based on the average number of full-text downloads per day since the paper was posted.